Words from our Product Development team:
“Amber Rose is a really lovely scent made from Tuberose and Violet, quite floral but in a very modern way. Customers have described it as being very similar to the Thierry Mugler perfume Angel which perhaps partly explains its popularity. We’ve a similar scent called Amber Noir which is another bestseller, it’s slightly stronger than Amber Rose but is a smoother, darker fragrance.”
The second bestseller is the much more traditional Orange and Cinnamon. The PD team mention,
Seasonality is a big factor, most candles are used in the house or garden so the seasons play a big part on what scent people choose. One of our most popular is Vanilla and Coconut, as you might expect it has a really tropical aroma, if you close your eyes you are transported to a sun-drenched paradise island. Needless to say it is very popular, particularly in the summer. Some of our other scents are popular all year round. We introduced a new scent called Egyptian Cotton which was created after a trip abroad by our Creative Director, it’s a blend of Rose, Jasmine, Carnations and Clove and was immediately a bit hit, it’s light and floral but the clove gives it warmth too.
So drum roll….
The top ten scents for 2012 are as follows –